What is the first word that comes to your mind when you hear the word “BRAND”. A brand is a collection of functional and emotional values of a product or service that is carried along with a promise of a unique experience. It is the result of the overall marketing and communication methods churned out … Read more Brand and brand positioning
Each social media platform have their own “language”. Rumor has it that Facebook is the Show off social media, Twitter is the rant machine, Instagram is the photo bucket and google plus is, well.. just there. The reason behind the sobriquets of each platform being the language they understand and that works for their tribe … Read more Social Media Case Study – The Swag that Swiggy is!