Broken Funnel is as Bad as Broken Promises

broken marketing funnel

A purchase funnel is a consumer focused marketing model which illustrates the journey of a prospective customer to become a customer. It often starts with awareness stage and ends with a certain action. The website visitor/prospective customer often goes through all the stages before converting to a customer. If you are reading this post, then … Read more Broken Funnel is as Bad as Broken Promises

Xtensio – Tool to create your user persona

Are you worried about creating your User Persona? User persona of your target audience is the first step to creating any kind of marketing strategy.   Let’s just agree to this – if you are selling to everybody- then you are selling to NOBODY! Get to know your target persona first, then move on to … Read more Xtensio – Tool to create your user persona