Broken Funnel is as Bad as Broken Promises

A purchase funnel is a consumer focused marketing model which illustrates the journey of a prospective customer to become a customer. It often starts with awareness stage and ends with a certain action. The website visitor/prospective customer often goes through all the stages before converting to a customer. If you are reading this post, then…

Social Media Case Study – The Swag that Swiggy is!

Each social media platform have their own “language”. Rumor has it that Facebook is the Show off social media, Twitter is the rant machine, Instagram is the photo bucket and google plus is, well.. just there. The reason behind the sobriquets of each platform being the language they understand and that works for their tribe…